Oni-Go is a branding project that highlights the convenience and freshness of onigiri as a quick meal solution for students and workers on the go. The visual identity extends across promotional items and packaging, including a to-go box, punch card, store flyer, food truck, menu featuring the brand’s flavors—Original, Caviar, Tamago, and Mentaiko—and custom apparel.

The muted green and beige palette, paired with seaweed and rice textures, are brought to life with cartoon mascots and illustrative elements. Together, they create a friendly and authentic brand identity that makes the act of grabbing onigiri both engaging and inviting.