Gangnam Beauty is a thought-provoking visual investigation into the contradictions of South Korea’s beauty standards. Named after the term that critiques those who undergo cosmetic procedures to fit rigid ideals, this project examines how the pursuit of perfection can lead to both admiration and harsh societal judgment. Through the lens of a criminal investigation, Gangnam Beauty challenges viewers to question how beauty is defined, who gets to define it, and what it costs to conform or resist those expectations.